What is a sales plan? 

What is a sales plan? 

The sales plan is a key tool of any company and is of particular importance to long-term established enterprises and startups. Anyone planning to start their own business, or already doing business, should have a planned sale at least 12 months in advance. Reading the...
Scenario Planning Guide

Scenario Planning Guide

There is a saying that all plans are a bit useless after all because there is always something unforeseen, but that is why the activity of planning itself is the most useful practice for our business.  It’s about dealing with unknowns, and making decisions when so...
Marketing is a relationship

Marketing is a relationship

Marketing is your relationship with the market. No matter what specific sector, activity you are engaged in, marketing should always be seen as a relationship development and not a side activity. If we want a relationship to succeed, we have to work hard and bring...